:root{
  --bg:#F3F2EE; --surface:#FFFFFF; --ink:#111111; --muted:#6B6B66; --line:#DAD8D0; --accent:#1F4FD8;
  --pad:clamp(20px,4vw,56px);
  --ease:cubic-bezier(.22,1,.36,1);
  --sans:'Inter Tight',system-ui,sans-serif; --serif:'Instrument Serif',Georgia,serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
section[id]{scroll-margin-top:72px}
body{background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
::selection{background:var(--ink);color:var(--bg)}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:4px}

/* header */
.top{position:fixed;inset:0 0 auto 0;z-index:50;display:flex;justify-content:space-between;align-items:center;padding:18px var(--pad);background:rgba(255,255,255,.62);-webkit-backdrop-filter:saturate(180%) blur(18px);backdrop-filter:saturate(180%) blur(18px);border-bottom:1px solid rgba(17,17,17,.06)}
.brand{font-weight:600;letter-spacing:-.01em;font-size:18px}
.nav{display:flex;gap:28px;align-items:center;font-size:15px}
.nav a{position:relative;padding:4px 0}
.nav a::after{content:"";position:absolute;left:0;right:0;bottom:0;height:1px;background:currentColor;transform:scaleX(0);transform-origin:right;transition:transform .5s var(--ease)}
.nav a:hover::after{transform:scaleX(1);transform-origin:left}
.status{display:inline-flex;gap:8px;align-items:center;font-size:13px;color:var(--muted)}
.status i{width:7px;height:7px;border-radius:50%;background:#2DB35D;box-shadow:0 0 0 0 #2DB35D66;animation:pulse 2.2s infinite}
@keyframes pulse{70%{box-shadow:0 0 0 8px #2DB35D00}100%{box-shadow:0 0 0 0 #2DB35D00}}

/* hero */
.hero{min-height:88svh;padding:clamp(120px,22vh,200px) var(--pad) 48px;display:flex;flex-direction:column;justify-content:flex-end;gap:36px}
.eyebrow{font-size:14px;color:var(--muted);letter-spacing:.02em}
.hero h1{font-weight:500;font-size:clamp(26px,3.75vw,62px);line-height:1.12;letter-spacing:-.035em;max-width:none;text-wrap:balance}
.hero h1 em,.case-hero h1 em{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.02em}
.hero-foot{display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap;color:var(--muted);font-size:15px;border-top:1px solid var(--line);padding-top:18px}
.w{display:inline-block;overflow:hidden;vertical-align:top;padding:.14em .12em .2em;margin:-.14em -.12em -.2em}
.w>span{display:inline-block;will-change:transform}

/* work grid */
.work{padding:24px var(--pad) 40px}
.sec-head{display:flex;justify-content:space-between;align-items:baseline;padding:0 0 20px;font-size:14px;color:var(--muted);text-transform:uppercase;letter-spacing:.08em}
.grid{display:grid;grid-template-columns:repeat(6,1fr);gap:clamp(14px,2vw,28px)}
.card{grid-column:span 3;display:block;position:relative}
.card.full{grid-column:span 6}
.thumb{position:relative;overflow:hidden;border-radius:18px;aspect-ratio:4/3;background:var(--c,#ddd);isolation:isolate;transform:translateZ(0)}
.card.full .thumb{aspect-ratio:21/9}
.thumb .layer{position:absolute;inset:-8% 0;will-change:transform}
.thumb img.cover{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.1s var(--ease)}
.card:hover .thumb img.cover,.card:hover .mock{transform:scale(1.045)}
.thumb .idx{position:absolute;top:18px;left:20px;z-index:3;font-size:13px;font-weight:500;color:var(--fg,#fff);opacity:.9}
.thumb .pill{position:absolute;top:14px;right:16px;z-index:3;font-size:12px;padding:5px 12px;border-radius:99px;background:#ffffffd9;color:#111;backdrop-filter:blur(6px)}
.card-meta{display:flex;justify-content:space-between;gap:20px;padding:16px 4px 0;align-items:flex-start}
.card-meta h3{font-weight:500;font-size:clamp(22px,2.2vw,30px);letter-spacing:-.025em;line-height:1.1}
.card-meta p{color:var(--muted);font-size:15px;max-width:44ch;margin-top:6px}
.card-meta .arrow{flex:none;width:38px;height:38px;border-radius:50%;border:1px solid var(--line);display:grid;place-items:center;transition:background .4s var(--ease),color .4s,transform .5s var(--ease)}
.card:hover .arrow{background:var(--ink);color:var(--bg);transform:rotate(-45deg)}
/* slideshow (arte) */
.slides img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .9s ease,transform 1.1s var(--ease)}
.slides img.on{opacity:1}
/* placeholder mock cover */
.mock{position:absolute;inset:0;display:grid;place-items:center;transition:transform 1.1s var(--ease)}
.mock .win{width:min(44%,420px);aspect-ratio:16/10;margin-top:-6%;background:#fff;border-radius:12px;box-shadow:0 30px 60px -20px #0006;padding:14px;display:flex;flex-direction:column;gap:9px;transform:rotate(-2deg);transition:transform .9s var(--ease)}
.card:hover .mock .win{transform:rotate(0) translateY(-6px)}
.mock .win b{height:9px;border-radius:5px;background:var(--c2,#0001);display:block}
.mock .win b:nth-child(1){width:38%;background:var(--c2)}
.mock .win b:nth-child(2){width:88%}.mock .win b:nth-child(3){width:70%}.mock .win b:nth-child(4){width:80%}
.mock .win .blk{flex:1;border-radius:8px;background:var(--c2);opacity:.35}
.mock .ttl{position:absolute;left:28px;bottom:calc(9% + 20px);font-weight:600;font-size:clamp(28px,5vw,76px);letter-spacing:-.05em;color:var(--fg);line-height:1;opacity:.95}

/* about */
.about{padding:clamp(70px,12vw,160px) var(--pad);display:grid;grid-template-columns:repeat(12,1fr);gap:28px;border-top:1px solid var(--line);margin-top:60px}
.about .lbl{grid-column:1/4;font-size:14px;color:var(--muted);text-transform:uppercase;letter-spacing:.08em}
.about .body{grid-column:4/13}
.about h2{font-weight:500;font-size:clamp(28px,3.6vw,52px);letter-spacing:-.035em;line-height:1.08;max-width:24ch}
.about p{color:#3b3b38;max-width:58ch;margin-top:26px}
.cols{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:36px;margin-top:56px}
.cols h4{font-size:13px;font-weight:500;color:var(--muted);text-transform:uppercase;letter-spacing:.08em;margin-bottom:14px}
.cols li{list-style:none;padding:9px 0;border-top:1px solid var(--line);font-size:15px;display:flex;justify-content:space-between;gap:12px}
.cols li span{color:var(--muted)}
.btn{display:inline-flex;gap:10px;align-items:center;margin-top:36px;padding:14px 22px;border-radius:99px;border:1px solid var(--ink);font-size:15px;transition:background .4s var(--ease),color .4s}
.btn:hover{background:var(--ink);color:var(--bg)}

/* footer */
.foot{background:var(--ink);color:var(--bg);padding:clamp(70px,11vw,140px) var(--pad) 28px;border-radius:28px 28px 0 0}
.foot .big{display:block;font-size:clamp(30px,7.4vw,124px);font-weight:500;letter-spacing:-.045em;line-height:1;transition:color .4s}
.foot .big em{font-family:var(--serif);font-weight:400}
.foot .big:hover{color:#9fb4ff}
.foot .row{display:flex;justify-content:space-between;flex-wrap:wrap;gap:16px;margin-top:clamp(50px,8vw,110px);font-size:14px;color:#b9b8b2}
.foot .row div{display:flex;gap:22px}
.foot .row a:hover{color:#fff}

/* case */
.case-hero{padding:clamp(120px,18vh,170px) var(--pad) 32px}
.back{display:inline-flex;gap:8px;font-size:14px;color:var(--muted);margin-bottom:34px}
.back:hover{color:var(--ink)}
.case-hero h1{font-weight:500;font-size:clamp(48px,10vw,160px);letter-spacing:-.05em;line-height:.95}
.case-hero .sub{font-size:clamp(18px,2vw,26px);color:#3b3b38;max-width:52ch;text-wrap:pretty;margin-top:24px;letter-spacing:-.01em}
.case-cover{margin:36px var(--pad) 0;border-radius:20px;overflow:hidden;aspect-ratio:21/10;position:relative;background:var(--c)}
.case-cover .layer{position:absolute;inset:-10% 0}
.meta{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:24px;padding:36px var(--pad);border-bottom:1px solid var(--line)}
.meta dt{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:var(--muted);margin-bottom:6px}
.meta dd{font-size:16px}
.conf{margin:24px var(--pad) 0;padding:12px 16px;border-radius:12px;background:#FFF4D6;color:#5b4300;font-size:14px;display:flex;gap:10px}
.block{display:grid;grid-template-columns:repeat(12,1fr);gap:28px;padding:clamp(48px,8vw,100px) var(--pad);border-bottom:1px solid var(--line)}
.block .n{grid-column:1/4;font-size:14px;color:var(--muted);text-transform:uppercase;letter-spacing:.08em}
.block .n b{display:block;font-size:clamp(28px,3vw,42px);font-weight:500;color:var(--ink);text-transform:none;letter-spacing:-.03em;margin-top:4px}
.block .t{grid-column:4/13}
.block .t p.lead{font-size:clamp(22px,2.7vw,40px);letter-spacing:-.03em;line-height:1.14;font-weight:500;max-width:28ch}
.block .t p+ul,.block .t ul{margin-top:28px;max-width:60ch}
.block .t li{list-style:none;padding:12px 0;border-top:1px solid var(--line);color:#3b3b38;display:flex;gap:14px}
.block .t li::before{content:"→";color:var(--accent);flex:none}
.big-num{font-size:clamp(72px,14vw,220px);font-weight:500;letter-spacing:-.06em;line-height:.9;color:var(--accent);margin-top:34px}
.big-num small{display:block;font-size:clamp(16px,1.8vw,22px);letter-spacing:-.01em;color:var(--ink);font-weight:400;margin-top:14px;max-width:34ch;line-height:1.3}
.ph{background:repeating-linear-gradient(45deg,#FFE9A8,#FFE9A8 6px,#FFF1C4 6px,#FFF1C4 12px);color:#6a4d00;padding:1px 8px;border-radius:6px;font-size:.8em;font-weight:500;white-space:normal}
.gallery{padding:clamp(40px,6vw,80px) var(--pad);display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(14px,2vw,28px)}
.shot{position:relative;overflow:hidden;border-radius:16px;background:#e5e3dc;aspect-ratio:16/9}
.shot.wide{grid-column:1/-1}
.shot.nat{aspect-ratio:auto;background:transparent}
.shot.nat img{position:static;inset:auto;width:100%;height:auto}
.camp .gallery{align-items:start}
.thumb.ar169,.card.full .thumb.ar169{aspect-ratio:16/9}
.case-cover.ar169{aspect-ratio:16/9}
.ar169 .layer{inset:0}
.shot img{position:absolute;inset:-6% 0;width:100%;height:112%;object-fit:cover}
.shot figcaption{position:absolute;left:14px;bottom:14px;font-size:13px;background:#ffffffe6;color:#111;padding:6px 12px;border-radius:99px;z-index:2}
.shot.ph-shot{display:grid;place-items:center;text-align:center;color:var(--muted);font-size:14px;border:1px dashed var(--line);background:transparent}
.shot.ph-shot code{display:block;margin-top:6px;font-size:12px;color:#8a8a84}

/* arte campaigns */
.camp{padding:clamp(40px,7vw,90px) var(--pad);border-bottom:1px solid var(--line)}
.camp .strip{border-radius:12px;overflow:hidden;margin-bottom:28px}
.camp .strip img{width:100%}
.camp-head{display:grid;grid-template-columns:repeat(12,1fr);gap:24px;margin-bottom:28px}
.camp-head h3{grid-column:1/6;font-size:clamp(28px,3.4vw,50px);letter-spacing:-.035em;line-height:1;font-weight:500}
.camp-head h3 small{display:block;font-size:14px;color:var(--muted);letter-spacing:0;font-weight:400;margin-top:10px;text-transform:uppercase}
.camp-side{grid-column:6/13;display:flex;flex-direction:column;align-items:flex-start;justify-content:flex-end}
.camp-side .credit{margin-top:12px}
.pss{grid-column:6/13;display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.pss div{border-top:1px solid var(--ink);padding-top:10px;font-size:15px;color:#3b3b38}
.pss b{display:block;font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:var(--muted);margin-bottom:6px;font-weight:500}
.films{display:flex;flex-wrap:wrap;gap:10px;margin-top:22px}
.films a{padding:9px 16px;border-radius:99px;border:1px solid var(--line);font-size:14px;display:inline-flex;gap:8px;transition:all .4s var(--ease)}
.films a:hover{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.credit{font-size:13px;color:var(--muted);margin-top:18px}

/* next */
.next{display:block;padding:clamp(60px,9vw,120px) var(--pad);position:relative;overflow:hidden}
.next span{font-size:14px;color:var(--muted);text-transform:uppercase;letter-spacing:.08em}
.next b{display:block;font-size:clamp(44px,10vw,170px);font-weight:500;letter-spacing:-.05em;line-height:1;margin-top:10px;transition:transform .8s var(--ease)}
.next:hover b{transform:translateX(18px);color:var(--accent)}

/* cursor + curtain */
.cursor{position:fixed;left:0;top:0;z-index:90;pointer-events:none;width:92px;height:92px;margin:-46px 0 0 -46px;border-radius:50%;background:var(--ink);color:var(--bg);display:grid;place-items:center;font-size:13px;font-weight:500;transform:scale(0);opacity:0}
.curtain{position:fixed;inset:0;z-index:100;background:var(--ink);transform:translateY(0);pointer-events:none}
/* o topo da home só aparece depois que o texto do admin foi montado e as animações armadas (evita o "tic") */
html:not(.ready) #h1,html:not(.ready) .hero .eyebrow,html:not(.ready) .hero-foot{opacity:0}
@media (hover:none){.cursor{display:none}}

@media (max-width:820px){
  .nav a:not(.keep){display:none}
  .grid{grid-template-columns:1fr}.card,.card.full{grid-column:auto}
  .card.full .thumb{aspect-ratio:4/3}
  .about .lbl,.about .body,.block .n,.block .t,.camp-head h3,.pss,.camp-side{grid-column:1/-1}
  .pss{grid-template-columns:1fr}
  .gallery{grid-template-columns:1fr}
  .case-cover{aspect-ratio:4/3}
  body{font-size:16px}
}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}}

/* galeria de UX: mesma largura e cantos da imagem de abertura, com espaço entre as imagens */
.gallery.bleed{display:grid;grid-template-columns:1fr;gap:clamp(14px,2vw,28px);padding:clamp(40px,6vw,80px) var(--pad) 0}
.gallery.bleed .shot{border-radius:20px;margin:0;display:block}
.gallery.bleed .shot.ph-shot{aspect-ratio:16/7;display:grid;border-radius:20px}
.gallery.bleed .shot figcaption{left:var(--pad);bottom:18px}
.card.full .thumb{aspect-ratio:16/9}
.thumb .layer{inset:-4% 0}
.case-cover{aspect-ratio:16/9}
.case-cover .layer{inset:-4% 0}
.thumb.ar169 .layer,.case-cover.ar169 .layer{inset:0}
.gallery.bleed .shot figcaption{display:none}

/* logos inline no texto do hero */
.hero h1 .logo{display:inline-block;height:.82em;width:auto;vertical-align:-.1em;margin:0 .06em;overflow:visible}
.hero h1 .logo.flag{height:.72em;vertical-align:-.04em}

/* thumbs compostas (Gran, Chippu): camadas posicionadas em unidades do próprio quadro */
.comp{position:absolute;inset:0;container-type:size;overflow:hidden}
.comp .ly{position:absolute;will-change:transform}
.comp .ly img{display:block;width:100%;height:auto;filter:drop-shadow(0 1.8cqw 2.6cqw rgba(0,0,0,.28))}
.comp .num{position:absolute;left:5cqw;top:9cqw;z-index:2;color:#fff;font-weight:600;letter-spacing:-.05em;line-height:.9;font-size:10cqw;font-variant-numeric:tabular-nums}
.comp .num small{display:block;font-size:1.7cqw;font-weight:400;letter-spacing:0;margin-top:1.6cqw;opacity:.92}

/* Direção de arte: ferramentas de Photoshop e Illustrator sobre fundo chapado */
.comp .tb{aspect-ratio:1;background:#fff;border-radius:24%;box-shadow:0 1.2cqw 2.4cqw rgba(0,0,0,.14);display:grid;place-items:center}
.comp .tb svg{width:56%;height:56%}
.comp .app svg{display:block;width:100%;height:auto;filter:drop-shadow(0 1.4cqw 2.2cqw rgba(0,0,0,.3))}

/* vídeos embutidos, na largura da seção */
.gallery .vidbox{grid-column:1/-1;margin:0}
.vidbox .frame{position:relative;aspect-ratio:16/9;border-radius:16px;overflow:hidden;background:#000}
.vidbox iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.vidbox figcaption{font-size:14px;color:var(--muted);padding:10px 4px 0}
.nb{white-space:nowrap}
@media (max-width:560px){.nav{gap:18px}}
.vidbox.ext{display:inline-flex;padding:12px 18px;border:1px solid var(--line);border-radius:99px;font-size:14px}